A landing page is an important element for sales marketers, bloggers, and e-commerce website owners. Otherwise known as lead capture page or a lander, a landing page is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. Its primary goal is to convert those incoming visitors into customers.
In this article, we will review the 5 best landing page-builder platforms which are fast, effective, and are so easy to use that you don’t need to have any coding or IT knowledge and experience.
So let’s get started.
Instapage is one of the first landing page platforms that came onto the market, launching in 2012. It offers both landing page building and A/B split testing, and you can choose from over 70 professionally designed themes and cool customization features to make your page look great in the eyes of visitors.
It offers you the following features:
· Drag and drop
· Video upload
· SEO Plug-in and Social media integration support
· Unlimited A/B split tests
· Dozens of other user-friendly features.
Instapage is a fantastic option at a great price. Their basic package costs $29 per month but comes with a 30-day trial period. However, signing up for two years of their service can give you the lowest possible price.
In addition to their competitive pricing, they also have well-respected customer support which is so important especially if you have some issues and concerns about their service.
Unbounce is a very popular and smart landing page builder often used by marketing agencies and entrepreneurs. It allows users to create their own page or use their built-in high quality landing page templates. The software is a fully visual page builder which has all the latest tools and user-friendly features.
Features offered by Unbounce include the following:
· Mobile responsive pages
· Drag and drop functionality
· Custom domains (and a 1-click WordPress integration)
· Dynamic text replacement
· Unlimited pages and A/B testing
· Real-time data
· Integration with (but not limited to) MailChimp, HubSpot, Marketo and Salesforce
At $50 per month for a minimally featured package and 5,000 visitors, Unbounce is certainly not the cheapest initial offering. This basic package does include unlimited A/B testing and lead-notifications, however, and if you want to upgrade, the next tier offers 25,000 visitors and the entire Unbounce feature set for $100.
LeadPages, like other landing page builders, lets you create a landing page with their pre-installed templates. Another important feature in Leadpages is that it specializes in collecting email subscribers. For bloggers, this is definitely an important area to look into.
LeadPages has been a pioneer in the industry, creating hundreds of landing pages for well-known online businesses with their lead magnet tools, SEO plug-ins, and e-mail subscription tools. For any business, making new contacts and sending newsletters frequently is a very important task. Using these email subscription tools, users can gather more email addresses and later send e-mails to your clients via a different service to increase their customer base.
Other uses of LeadPages are the following:
· Hosting webinars
· Sending content upgrades automatically to subscribers.
· Creating opt-in boxes within blog posts.
· Creating landing page opt-in forms.
· Collecting email subscribers through text messaging.
· Creating viral “thank you for subscribing” pages.
Like any other tools, LeadPages offers you an analytics sector where you can see how your landing pages are performing in terms of incoming traffic, popularity percentage, number of views, and other important metrics.
Pricing for LeadPages packages includes the following – Standard which costs $37 per month, Pro which is $79 per month, and Advanced at $179 per month (2-year contract). They do offer cheaper solutions on monthly subscriptions to users who opt for 2-year contracts. These include the Starter and Pro plans which cost $17 and $42 per month respectively. This is so far the cheapest landing page builder solution available on the market.
KickoffLabs offers a robust landing page building software for professionals who want to create sales and marketing pages for maximum lead generation. This software helps to create a smarter campaign around your landing page for your e-commerce site as opposed to creating a bunch of unnecessary landing pages.
With KickoffLabs, you can select from over 60 professionally designed quality templates. The templates come with opt-in forms and other customization features, including widgets and social media plug-ins for dynamic conversion of leads into your business. Plus, you can also host webinars, visitor registrations, email subscription boxes, thank you pages, surveys, and promotions to capture a wide base of customers.
KickoffLabs’ features include the following:
· Create Launch & Coming Soon Pages
· Referral Contests
· Giveaways or Promotions
· Lead Generation & Notification
· Referral Generation Campaigns
· Webinar Registrations
· Mobile App Previews
· Sales Pages
· Simple Surveys
· “Get Likes” Social Growth
· Thank You Page
At $27 a month (paid annually), you can start creating awesome landing pages with its Starter Plan. As your business grows, you can upgrade to a Premium or Business account at $48 and $104 per month (paid annually).
ConvertKit is actually designed as a marketing automation tool for bloggers or writers who wish to sell their books to users or send them monthly newsletters regarding their newest blogs. It records e-mail addresses of users when they opt-in and then allows you to sell your products faster by sending your visitors an e-mail through MailChimp or other mail management software. ConvertKit has a feature to set up a landing page to capture leads for your e-book, blog posts or other items. With ConvertKit, you can create effective websites while collecting email addresses of interested visitors.
It is very easy to use, as every feature is explained when you are creating your first landing page. Tips, hints, and ideas are loaded with the package. However, ConvertKit only allows you to choose from 4 templates but these are good for a wide variety of jobs.
ConvertKit is mainly a very simple landing page builder for solo entrepreneurs and we highly recommend this software to first time landing page building users.
ConvertKit’s pricing starts at $29 for 1000 subscribers.
So here are the winning tools per category-
Landing Page Quality: Unbounce and Instapage
Advanced features: Leadpages
Building a landing page with these tools is easy and not at all time-consuming. Create one in an hour and publish. Creating landing pages helps to bring money to the table. Think of that! Once you learn to use landing pages, you will feel like creating more and more of them. The more pages you build, the more traffic comes into your site, ultimately resulting in greater success.