Email marketing is a marketing strategy where a company sends a message to a group of people to sell or advertise any product via email. It is a great way to get more potential clients, stay connected, and build relationships with them.
It does not only spread knowledge among customer of a company’s particular set of products but also build customer loyalty, brand, recognition, and trust. E-mails can save more on production costs by not spending on unnecessary advertising on television, radio, and billboards just to reach out to your target markets.
A good email marketing campaign, if properly established, will give you positive feedback bringing in more leads for your sales. But how can we set up a solid email marketing campaign?
In this post are 5 best email marketing tools which would help you build an effective email marketing strategy for your business.
Active Campaign is very easy to use email marketing software bundled with the most advanced built-in CRM features which help you manage your leads and turn them into customers in your business. It has an affordable price tag which is developed mainly for small to medium-sized businesses.
You can send unlimited emails to 500 contacts for only $9 per month. Alternatively, you can increase your contacts by upgrading to different packages at $49 per month for 1000 contacts and $149 per month for 2500 contacts.
Overall, ActiveCampaign is one good email marketing tool, however, users complained about its reporting feature which needs improvement.
GetResponse is an affordable solution for businesses with long-term plans. When your contacts grow, the upgraded package price stays affordable. The platform hosts an easy to use interface for users comfort. You don’t need other software knowledge to use the software.
This app is mobile optimized for more user friendliness and works seamlessly without any glitches. Users can choose from over 500 cool theme templates to create professional looking email newsletters all of which are mobile optimized and bug-free. Importing existing contacts into GetResponse takes up to 2 minutes and their customer service has been well-appraised by users.
GetResponse’s pricing options are flexible. There are no contracts nor obligations and you can cancel anytime. For just $15 a month, you can start sending automated emails to 1000 subscribers. This plan includes auto-responders and landing pages.
Its user interface is really easy to use and well designed that almost anyone can figure out easily in its first use.
It has built-in email campaign builder that lets you easily create newsletters for a targeted market. On the bright side, it allows users to create free registration but that doesn’t unlock all the amazing features they offer. this is beneficial for users who just experiment and decide later.
Prices are a bit higher than other apps . The only justification to this is probably popularity as many of the businesses use MailChimp today.
ConvertKit includes landing page creation plug-in and several other tools for advanced use. With an extremely well-design UI, developers paid a lot of attention to details when making this app. You can also integrate this app with BookLaunch, GumRoad and a lot of other essential websites for bloggers.
Their basic package starts at $29 per month.
AWeber has walk-through which are built-in the app to help users in creating newsletters and registration forms. A/B split testing feature which lets you compare between two types of newsletters is another great addition.
Aweber offer auto-responders, RSS to email, and third-party integration plug-ins. Their packages are as follows:
In spite of the advent of various messaging tools, email marketing still remains an effective marketing medium for many businesses. Every marketer or business owner should take a considerable effort to build an effective email marketing campaign since its effectiveness is paramount to his business’ success.
By sending automated, targeted, and personalized emails that will effectively connect your business to your customers, you can lead them down in the sales funnel until finally closing the sale. You can do this by using any of the above-mentioned email marketing tools that are best in the market. Try any of these tools today and see the benefit it can give for the attainment of your business goals.