The process of email marketing is very simple. It is where a message is sent to a large group of people or potential clients for commercial purpose. Email marketing helps businesses grow every day. It brings in genuine leads for sales to a company along with a constant flow of repeating customers. Email marketing helps any business promote to a large group of customers about their companies’ products and services. The text of the message can be in HTML, rich media or web-based ads format.
In this article, you will get to know about three of the most effective email marketing software available on the market. It will include a brief overview of their performance, comparison, pricing and other miscellaneous features which they provide.
This is an all-in-one marketing tool that enables businesses to automate their marketing strategies. GetResponse enables users to create landing pages for advertisements and email newsletters with great design which is compelling on any device.
With over 500+ theme templates, anyone with minimal software knowledge will be able to create stunning email newsletters for their potential clients.
GetResponse is very affordable in terms of pricing which starts from just $15/month for 1000 subscribers. Their plan includes auto-responders and a landing page builders feature in the system.
Mailchimp is a popular marketing system used by many businesses nowadays. It has a built-in campaign builder that allows you to easily create beautiful and eye-catching newsletters for a target market. It has a feature that allows users to advertise their products and service on social media networks such as Facebook through the software.
The platform has an additional ‘report’ feature that shows you analysis reports of your business which helps you to improve sales. Perhaps this is one of the major reasons that enables Mailchimp to be a popular choice among business organizations.
AWeber is a popular choice among users just like the rest of the marketing tools but it has one unique advantage. It is really easy to create newsletters and email campaigns in AWeber as they have a built in walk-through feature. Anyone with minimal knowledge of software will be able to create newsletters and email marketing campaign with ease. A/B split testing feature lets you compare between two types of newsletters which is another great addition.
By sending automated, targeted, and personalized emails that will effectively connect your business to your customers, you can lead them down the sales funnel until finally closing the sale. You can do this by using any of the above-mentioned email marketing tools that are the best in the market. Try any of these tools today and see the benefit they can give for the attainment of your business goals.
Also published on Medium.